Capitalizing on Pokémon Go

July 19, 2016

Pokémon Go is EVERYWHERE — That leaves an angle for many Realtors to Capitalize on !

Pokémon Go App

For those tucked away in the dark and are unaware of what this Poké-craze is:

  • Pokémon was an anime cartoon from the late 90’s that has recently resurfaced with a new augmented reality game called Pokémon Go.
  • The game brings the world to life, and allows players to catch elusive Pokémon everywhere – in their house, backyard, and many public places, neighborhoods, parks, stores, etc.
  • Pokémon Go is working it’s way into real estate by being included into listings and marketing tactics

Pokémon Go App

Some agents have caught on to the popularity and are using it to their advantage. How so?

  • Listing Descriptions: Showcase that the property is a hotspot for Pokémon training gyms and PokéStops in the neighborhood and property to draw in potential buyers at open houses
  • Photos for property Ads that display rare Pokémon characters
  • Using characters to highlight rooms in house listings

OPEN HOUSES

Pokémon Go

SOLD PROPERTY FACEBOOK AD

Pokémon Go App

REAL ESTATE LISTING AD

New Craze

CRAIGSLIST AD

Real Estate

PROPERTY DESCRIPTION AD

Real Estate

FACEBOOK POST AD

Real Estate

Property Photo Ad

Photo

Pokémon Go is available for FREE and on almost any cell-phone devise. Users are OBSESSED and the app has quickly skyrocketed to the top social media app over Instagram and Snapchat.

There are Risks however:

  • Not only has the game caused some concern for safety, but many locations that are tagged as Pokémon Gyms have created an onslaught of unwanted gamers flocking to their property.
  • Social Media and Print ads should be carefully assessed as their is a possibility of copyright infringement violations that come with a $150,000 fine.

Top App

App

Interesting how pop culture can sweep the nation so quickly and even have an influence on unrelated markets such as Real Estate.

Original Post: https://www.inman.com/2016/07/11/pokemon-go-everywhere-real-estate-angle/

150 EL CAMINO DRIVE, LOS ANGELES,CA. 310-595-3888 © 2017 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. EQUAL HOUSING OPPORTUNITY.

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