Susan Pomerantz

Senior Living Specialist

Concepts for Living

Office: 818 340 7272

Following a major career transition, Susan Pomerantz, Founder and President of Concepts for Living, ventured into health care 22 years ago at the Jewish Home for the Aging as Director of Volunteer Services. From there, Sue developed prototype volunteer programs for privately owned nursing facilities throughout the Los Angeles area. However, it was her love for hospice that gave her a heartfelt mission. At the inception of a new Southern California hospice, Sue was invited on board as the Director of Community Education and Admissions, as well as the Director of Volunteer Services.

With a Bachelor’s degree in Journalism and Communications from the University of Illinois, Sue actively utilized her background in communications to educate the community in the hospice philosophy.

As owner of Concepts for Living since 1999, her respect and love for seniors is validated daily and the educating continues. With Concepts, she combines her instincts for listening, encouraging and caring with her formal training in communications, to accomplish the mission of Concepts: helping those in need of direction and change with most appropriate answers to their living needs, to know the choices available to them and hence, the solution.

Most recently, Concepts has expanded into geographical areas beyond Los Angeles and Ventura counties. While not wanting to compromise the model of the Concepts care consultant who lives within the area they live, Sue has carefully reached out to partner with services throughout California whose model is very similar to that of Concepts, each boasting the level of individual care and concern that is showered upon each and every client they serve.

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