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Videos

With a passion of story telling and a talent for natural charisma, Ivan takes advantage of his knack for having an on camera personality in many avenues. Videos have become such a huge asset to getting information out to the public, so we use it in many avenues including showcasing properties, updating viewers to recent real estate news, speaking engagements, interviews, speaking panels, and more.

What Should I Avoid When Selling My Home?

There are certain home selling blunders that some sellers make that can kill a home sale before it even gets going. One of the most important steps to selling a house is determining the right price — the price that will let you sell in a reasonable amount of time, for a profit that you’re comfortable with. Pricing too high can deter buyers. Get the timing right: To avoid capital gains taxes on the sale of your primary residence, you’ll need to have lived in the home for at least two of the last five years. Not doing repairs: Even small defects can turn buyers off. If they walk through your home and find loose doorknobs, leaky faucets or wall dings, they’ll wonder if you’ve been neglecting bigger issues in the home as well. Finally, don’t let your emotions get in the way: To successfully sell your home, it’s important to separate your emotional connection to the home from the details of the transaction. It can be hard to negotiate with buyers when you love your home, but acting like a professional is important.

How Long Will It Take To Sell My Home?

Similar to the question about staging or selling a home empty, the length it takes to sell a home is not concrete. There are many factors that contribute to the amount of time it will take to sell a home. These are some of biggest contributing factors that impact the amount of time it takes from listing date to closing date: Current state of real estate market (seller’s market, buyer’s market, balanced market) Listing price – is it too high? What marketing strategies are used Buyers mortgage approval process And finally: Closing document review process

Should I Stage My Home Or Sell It Empty?

Many home sellers wonder whether selling a home staged or empty makes a difference. There are certainly PROs and CONs to both. In most home selling situations, a home shows better with furniture. Staring at a ceiling, floor and four empty walls make it hard for buyers to visualize their own belongings in the home. If buyers can’t picture themselves living there, they aren’t likely to buy it. Home staging can get expensive, however, If the cost to stage a home is thousands of dollars but the sale price would be thousands higher, it is likely worth staging a home. The answer to this question is not concrete and will depend on each sellers situation. It’s important that sellers ask their real estate agent what they think and why in order to make an educated decision whether to sell their home staged or empty.

What Should I Do To Prepare My Home For The Market?

Home sellers who prepare their homes for the market, in most cases, will sell their home for more money and in a shorter amount of time. There are certain steps that should be followed to make sure a home is market ready. Take care of major defects like broken windows or a leaky roof that could discourage buyers. Curb appeal is crucial to a good first impression, so make sure your home’s lawn is immaculate. Buyers want to envision their belongings in your home. Clean up by renting a storage unit for knickknacks, photos, extra furniture and other personal items. Organize closets and drawers. Messy closets give the appearance that your home doesn’t have enough storage space. Make every surface shine. From ceiling fans to floors and everything in between, clean your home until it sparkles. You might like your lime-green bedroom, but it may sour buyers. Paint your walls a neutral color that will appeal to a wide range of buyers.

What Are The Costs Of Selling My Home?

Another common question from home sellers relates to the costs of selling a home. Many home sellers don’t realize there are costs to sell a home. Since a home sale is one of the biggest transactions someone will be involved in, it’s critical to know what all the costs involved are. Below are some of the most common costs of selling a home. Brokerage fees/real estate commissions. Seller concessions – if seller is offering credits for repairs. Title search Home warranty – a standard inclusion when selling the home is to give the buyer a 1 year home warranty. Transfer taxes – different cities and counties have rules about what taxes there are for transferring ownership. Capital gain taxes Costs of various repairs from inspections. Existing mortgages or home equity loans.

How Do You Determine The Market Value (List Price) Of My Home?

Many home sellers ask how real estate agents determine the market value of a home. Rightfully so, this should be something sellers should inquire about. There are many resources available for sellers to find estimated values of their home online, but it’s important to take that information with a grain of salt. Sellers need to understand how the market value of a home is determined. One of the best questions for a seller to ask a real estate agent about is how they plan on determining the price of their home. There are several methods that can be used to determine the market value of the home, with the most effective being the comparative market analysis (CMA) approach. Other methods for determining market value include the price per square foot method and appraisal method. It’s important that when selling a home, a seller understands how their real estate agent is going to determine the market value of their home.

What Marketing Strategies Will You Use To Sell My Home?

How a home is marketed is the most important thing when selling a home. One of the most common questions from home sellers is in regards to the real estate marketing strategies Agents use to sell homes. A home that is priced properly and given maximum exposure should sell in a very short amount of time and for top dollar. Some of the top real estate marketing strategies that top Agents are using to sell homes include; Print & traditional marketing such as post cards, TV, and newspaper ads – although with the movement into the digital era is making this slightly obsolete, it is still beneficial. Online exposure – make sure your home is being seen by potential buyers no matter where they currently live. Things like videos and a Matterport ( a digital tour of your home) can give buyers an additional perspective. Social media – we live in the age of Instagram and Facebook – your home should be marketed there as well. Content marketing These are 4 of the most important marketing strategies that top agents are using and what a seller should expect from their agent. Real estate agents who are not using the Internet or not using social media as a channel to give their sellers homes exposure are potentially costing them money and wasted time.

Common misconceptions that won’t increase the value of your home.

Upgrading utilities: Although you may have paid thousands to install copper plumbing or replace the sewer or upgrade the electrical wiring from aluminum to Romex, it’s unlikely to bring you more dollars because these upgrades are considered maintenance. Some buyers in the marketplace appreciate a home that features a brand-new furnace or HVAC system, but they won’t pay extra for it. Ditto regarding a new roof: Replacing a roof past its average life expectancy of 30 years is considered a maintenance issue. It’s like expecting to get paid more because you swept off the front steps. And finally, don’t deliberately decorate in the latest style for resale reasons. You might like white appliances or white ceramic counters, for example, but young home buyers do not. Those are no longer “in.” Same thing with carpeting, unless it’s exotic and high-end — and don’t even go down the road of gold-toned bathroom fixtures and door hardware. Even 12-inch-by-12-inch ceramic flooring has lost its appeal. Fashion changes too fast.

How Do I Correctly Choose An agent?

Once a seller realizes the importance of hiring an agent, one of the next questions the often have is how do they correctly choose an agent. There are certain tips for choosing an agent to sell a home that should be followed. Here are my tips for choosing an agent to sell a home. Correctly interview prospective Agents, see what they know about your neighborhood. Request previous and current client testimonials and/or contact information. Talk to past clients and see what they thought of working with the agent. Review prospective Agents sales history. Do they have a history of closing quickly? Or do many of their listings end up not selling. Understand how they market their listings any agent can put your home on the MLS and sit and wait for offers, but a good agent will be doing everything they can to get a spotlight on your home. Don’t always select an agent because they offer the lowest commission. A rule of thumb, is that you typically get what you pay for- if you’re paying bargain-basement prices for your agent, you’ll be getting bargain-basement service for your listing. These just some of the more important ones. There are other less-tangible things to consider as well – do you find them trustworthy, is this someone you want to work with?

Do I Really Need An Agent To Sell My Home?

One of the most common questions that sellers have when selling a home is if it’s worth it or not to hire an agent to help sell their home. Now certainly I’m biased to this question, but there are way more reasons why it’s worth hiring an agent rather than attempting to sell a home by owner. The number one reason why hiring an agent is worth it is because of the knowledge a top Agent will have of the local real estate market. By having a strong knowledge of the local market, a real estate agent knows
the importance of properly pricing a home for sale. Often times, a home owner is biased as to the value of their home, it is to their best advantage to have an outside advisor help them price their home. A home that is overpriced will be at a severe disadvantage when comparing to other homes for sale in an area and potentially may not sell.

Bottom line, if you’re asking yourself, is hiring an agent to sell my home worth
it, the answer is absolutely!

March Minute 2019

Control the Ambiance in Your Home! Ivan Estrada discusses technology for your home in the 2019 March Real Estate Minute. Check out the best innovations of smart home technology from this years CES conference.

Opportunity Zones Los Angeles Panel

Ivan Estrada discusses Opportunity Zones of wealth transfers form a real estate, tax, estate and investment perspective on this panel with top business professionals. Michelle Nguyen, CFA, Managing Director at First Foundation narrates while sharing the discussion with Bradford Cohen, Esq., Partner of Jeffer Mangels Butler & Mitchell LLP and David Coronel, CPA Tanner Mainstain Glynn & Johnson. Watch to learn how to position yourself in the best Opportunity Zone.

150 EL CAMINO DRIVE, LOS ANGELES,CA. 310-595-3888 © 2017 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. EQUAL HOUSING OPPORTUNITY.

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